Silent about fashion for a while, because concerned to owe to myself an answer when it comes to the limits of the importance of fashion, and its relationship to branding, I am still able to recognize honesty and commitment when it is presented to me. Small menswear french clothing brand Olow, is once again faithfull to its lifestyle and value in its latest Fall Winter 2014 collection.
Behind this beautiful video Lookbook, taking us to one of the most industrial cities of the Britany (St Nazaire) there is something you might notice, which is the simplicity of the collection. Olow is not here to impress you, or to help you to impress. It is here to defend a quality and a discret statement made out of textures and shapes.