Sound of Honda – Ayrton Senna 1989
Lets start to stipulate the obvious fact that I do not give a bitch about F1 as it only reminds me of grandpas in wifebitteron sunday after noon with a beer and sandals on… Anyhow, still since I have been living on this planet for a while now, I know about legendary driver Ayrton Senna (1960/1994). What I did not know is that his Suzuka 1989 qualifying lap is part of the historic moments of its discipline. And that where it gets interesting. Honda has retrieved the data from his lap and made it happen once again, through speakers and lights at night. A brilliant idea and commercial.