Y-3 2012 Fall/Winter Campaign Video

I don’t know what to tell you. You know that Y-3 is one of my favortie sneakers brand ever, but even for me it is going to be hard to explain the what and the why of their fall/winter video. Men huging, woman involded, music that would give to a bowl of cereals the charisma of serial killer, I can feel that Collier Schorr meant to say something when he produced this video but what was it ? That the brand is changing directions offering new textures ? Maybe. In any case, I’m curious now.

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