Nike+ presents: L.A. Live
Of course when Nike+ releases something it is always under the adjective of ” revolutionary”, therefor it is sometimes hard to want to push further a brand over auto congratulating itself all the time. ” Oh my god, we are so amazing” ! But for the Game on, world campaign of their new footwear Nike has done everything possible to attract a new generation of people toward basketball ! By adding Nike Hyperdunk+, Nike Lunar TR1+ and Nike Lunar Hyperworkout+ technology and sensors to their footwear, the sensors synchronize stats from the feet to the iphone, Nike + just released a pretty attractive video and concept that I wanted to share with you.