Nike Football – My Time Is Now Commercial
Probably the most psyche football campaign we have seen from a big brand ever, the “My time is Now” Nike new campaign is taking us through the codes of an zombie movie always keeping its distance from the violence for a 3 min thrill ! Looking forward to the forthcoming Eurocup, the short features many of the elite players such as Cristiano Ronaldo, Neymar, Andres Iniesta, Wesley Sneijder, Franck Ribery, Mario Götze, Mesut Özil, Yann M’Vila, Javier Hernandez and Danny Welbeck.
As spanish clubs are facing a debt close to $1 billion and have been asked to actually pay back their government, the action and positions of brands and sponsors is going to be an interesting one over the next 2 years. Nike’s new short might actually have a lot more truth in it that they attended to in the first place, so press play and feel the tension rise.