Louis Vuitton ” Dream” Directed by Stuart McIntyre feat. Yassin Bey

 

 

 

 

 

 

 

 

 

This world is so strange, and I sometimes seem have hard time to know if I am crazy or if i live in world not always making sense, and I’m not only saying that because it is monday morning. First what is there to say about the fact that three time heavyweight boxing champion and legend Muhammad Ali is the new star of Louis Vuitton. How fucking ironic  to show up a good 50 years later and to claim to embrace the values of a champion they did not support at the time for so many reasons.  I am about to pass out on cynicism. Already I chocked when I watched LV/MJ by oliviez Zahm for Louis Vuitton , but it seems that we have reached a new level of non awareness, somewhere in the unknown.

But that is not it, because not only  did Muhammad Ali agreed but one of the most descent rap artist of the u.s. Yasiin Bey has been commissioned to narrate the words of Muhammad Ali for Louis Vuitton and Ali’s new Core Values campaign. Two clips have now been unveiled, displaying the esteemed lyricist in the boxing ring reciting some of the greatest quotes by The Greatest himself. Directed by Stuart McIntyre. I’m going to come down but will come for more this week on Louis Vuitton.

 

Louis Vuitton “Dream” – Directed by Stuart McIntyre from Steam Films on Vimeo.

Louis Vuitton “Word” – Directed by Stuart McIntyre from Steam Films on Vimeo.



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