Edwin presents W.F.W.H.F. video

Representing the japanese craft of denim and quality clothing in the world since 1969, Edwin has not only found a way to become popular, it has found also stayed tuned with our world. Unlike bigger denim brands such as Levi’s applying more cynicism in each campaign Edwin defends the simple fact of designing clothes you can wear in your daily life. For their Fall/Winter 2012 Collection, they have taken a few friends who rode over from Paris to joing them in the cold winter of the Peak District in the UK. The short film, capturing a simple rider with everyone riding vintage BMW motorcycles and car underlines the ability of the clothing to resist to normal situations. Poetic and light, it is drive i’d love to make.


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