Brixton Spring 2012 Collection Lookbook
With the upcoming Brixton Spring 2012 Collection we started to have a chat at Sparks about the fact that we have a tendency to accept to many things under too many labels. What we mean is that the marketing has turned into a daily hustling in which a lot of people seem to forget to quesiton the product itself. Of course there is a lot of quality around and lot of good and honest ideas, but we want to make sure we remember that it is a big step to be able to sell a good product, with an honest story and a descent marketing approach. That is why w like Brixton, it is simple, it is not the most creative brand, but it is a brand that honestly represents what it stands for: Laid back and cool.