Adidas SLVR – SS 2012 Collection Mood video

Adidas SLVR Label, Adidas what ? Adidas SLVR label is adidas’s campaign to “redefine causalwear as smart, sleek, and effortlessly elegant, matching the pace of 21st-century lives. Embracing the characteristics of their colaboration with japanese designer Yhoji Yamamoto on Y-3, adidas SLVR Label has chosen to go for simple black and white tones, with maroon, orange such as color and blue color. ” With Dirk Schoenberge as Creative Director adidas Sport Style Division Adidas SLVR, is spreading its wings to slowly enter the world of elegant clothing design. Is it me or does Adidas always comes up with new product acting like they were here all along… Is it me or Adidas is slowly but surely aiming to turn into a multi lifestyle brand, dressing for the the athlete to the business man. Want a preview ? here is the mood video for the SS 2012 Collection.

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