The pursuit of Cool with Michele Savoia

What does it mean to be cool ? Is it the money, the clothes, the way you talk, the way you walk, the friends you have or what you’ve achieved ? The creative label R+I has wanted to give its version on the topic. R+I is a creative label that conceptualizes and produces what they call Inspiring content through innovation prodution and an immersive approach.” Their latest project is about the Cool answering to that question with a series of videos… here is Michele The Tailor, public figure from N.Y.C. talking about his dad


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