Sex is not an accident – MTV ad Campaign

Inspired by a serie of pro-condom print cartoons concieved byt the advertising comagny Grey Worldwide of Germany, for Mtv Switzerland, the Sex is not an accident Mtv campaign is one answer to the fact that Aids continues to spread among the younger who are sometimes waking to an hard and cold truth. To find a tone that would match the audience Mtv has created a vintage cartoon series of ads that seems gets directly to the point.



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