New Zealand All Blacks – All Heroes

A creative concept developed by Auckland’s Qubic Store and adidas Originals for New Zealand’s national rugby team, the legendary ‘All Blacks’ (please tell me you know about them, you know the Haka, the silver fern and the mystical auro on the field, no ?), The ” All Heroes ” project features four of the most iconic contemporary All Blacks player to meet with Auckland based illustrator and artist Elliot F. Stewart around one question: What kind of Superhero Would you be ?

Daniel Carter, Jonah Lomu, Sonny Bills Williams and Liam Messam seat down with Elliot F. Stewart in his studio until he gets a clear picture… by the way for the ones not living on the planet , right now is the 2011 Rugby World Cup in New Zealand.‘All Heroes’ also features a sneak preview of a limited run adidas Originals x Qubic Store x All Blacks Campus 80s shoe, the first ever adidas Originals licensed shoe with the All Blacks due for release later this month.


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