Moncler x Mykita Eyewear Collection
The now prestigious french origin brand Moncler ( short for Monestier-de- Clermont) Moncler, today Italian owner by Cosortium with Remi Ruffini as creative director and chairman, famous for its winter clothing and the Berlin based eyewear manufacturer founded in 2003 Mykita have chosen to team up for a sunglasses collection.
Both represents sports, modernity and elegance brands,the eyewear plays off of a mountain sports motif, in many cases bringing to mind technical ski and snowboard goggles. And to impact with a precise mood they have just released a intense and dark video. Too bad, the music does not feed the idea as I could have thought of a different sound to represent modern sport and elegant. What do you think ?