From nothing to something/ Star in the Hood Ss11 Collection
Rising label from East London, Star in the Hood, has decided to let out it’s own creativity in its new compaign “From Nothing to something”. Shot in and around Shoreditch earlier this spring the campaign features a diverse mix of UK creative and personalities setting the tone for the collection. Maria Falbo, pro skateboarder, stars in the print and viral campaign alongside Emily Deyn, sister of Agnes, and UK artist Jodie Connor joins her previous collaborator Tinchy Stryder as the new-look SITH collective.
The colour palette reflects the eclectic tastes of the wearers; strong brights in reds and yellows are offset by charcoal grey, black and white with soft baby blue and flashes of pink peppering the collection. The bold graphic designs are heavily influenced by the UK streetwear scene, but have a crossover mass appeal that has taken the brand global due to its strong online presence.