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It was only yesterday seating at some table in a restaurant, I was trying to draw to my audience the fact that today’s multiplicated ways of communations, creating a constant stream of informations and stimulis to each one of us, has a real impact on what we believe to be true and real. By constantly hearing about a topic we desacrilized the truth laying in it. By doing so, we redefined our actions towards that topic. Hearing a song called ” Would you fight for my love” seems like a big deja vu, yet Jack White’s lyrics awake the num part of my psyche from its social lazyness touching something inside.  How do you feel about getting better at becoming a ghost? Watch …

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The most creative video I have seen lately is to me about the self critism of our hysteric behavior as consumer, happily burrying the basic concept of planned obsolescence to be able to enjoy the joys of branding and marketing at its best. It comes from a 3D studio from Barcelona called Big Lasy Reborts (BLR-VFX) which has simply nailed down our behaviors around Apple products specially iphones. Watch and enjoy…

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After remixing , mixtaping around the work of his old school friends The xx, Jamie Smith aka Jamie xx quickly started to remix for other artists. Today  internationally reknown, Jamie xx learns to work within a wide range of music vocabulary going as mainstream as Alicia Keys with whom he worked on ” When it’s all over” . Among the many works ‘s been doing I would like to share with you on of his 2014 production: ” All Under one Roof Raving”, an emotional and soft tribute to the years of England raving, with impressionistic touches of jungle and garage influences. Listen…

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By now you probably know that canadian pro BMX rider Drew Bezanson is one of the wildest creative rider on the scene today, and that I have been ecstatic from the first time I saw him riding, Over the last 2 years, from the first indoors videos Drew Bezanson has worked on his versatility and grow as an even more impressive rider. Here is  the man followed by a camera in South California, are you ready yet ?  watch…

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In today’s lifestyle world, we as consumers, get easily lost in the schizophrenic offer of a market inviting each of our actions to be expressed by a way to dress. It is in this context that often, the offer of  more intimate brands from streetwear to anti-fashion  is clearer to ready as it expresses authentic choice underlinded by pieces which become mere symbols of their lifestyle. The work of italian clothing designer Emiliano Rinaldi , who has creating   an independent brand  tailored at his image is  a loud  and brilliant exemple in that matter Read more …

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It has been a while since I have found a song I could wake up to, that would not destroy the softness of the morning but still push me into doing things. You know those type of songs made by someone with a heart and a talent. It sounds almost cheesy when I say it, yes I can hear it, but once you strip and song and an artist from all its polished media plan etc…that is when you start talking about the song, isn’t it?  Though english singer songwriter Nick Mulvey is mostly known for his song “Curucucu”, I had a chance to discover the man through “Meet me there” Read more, listen watch…

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Within the last 10 years, I could not help but to notice that the world I live in, between Paris and London as seen the birth of the modern dandy, eager to replace quantity by quality. Of course if you frame this brief statement by the constant pressure imposed by Global and local brands  born and reborn in the concept of “Lifestyle” everything looses its purity, but the fact remains that we are today ready to pay more for what we see as quality. Luckily for the costumer, the offer exist because some people made creative and  extreme choices in a sustainable way. Among those people is charismatic L.A. based english man and Porches 911  Magnus Walker costumizer and collector. Read more and watch.

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For the second release of their Spring/Summer collection Married to the Mob  went pretty hard and pretty bold finding the right tone not to end up in a full white trash mood, and believe me it takes skills. Modeled by Sarah McSweeney, a tee dress, oversized scoop necks,  tie front T-shirt, and killing bathing suits It will take attitude or youth to wear those.  Here are my favorite pics, obviously check the collection at Married to the Mob eshop. See below

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While the america of the early 60′s is more agitated and moving than ever by going from the rebirth of modern consumerism  to civil rights struggles , cultural expressivity leading to the second most exiting artistic era of the 20th century, the music world keeps and keeps on creating, what will soon become classics, genres and movements. Among those many movement somewhere in Oklahoma in a town called Tulsa a group a musician among which JJ Cale and Leon Russell is creating a new sound. Read more and watch.

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One of the most powerful tool to define yourself is through actions. When it comes to a group of people the ensemble of those actions make what we call history. History in that regard is the most useful tool to define really what was and was not. Of course it can be objective, facts can be argued etc… but the base is here. In a world where marketing has taken and transformed over and over again what street culture is, the chance to get to the source of the impulse since to get thiner. In 1966 in Montreal, a young director named Claude Jutra made one of the world’s first skateboarding films, The Devil’s Toy, with just a shoulder-mounted camera and a bunch of kids on boards. The National Film Board of Canada has used Jutra’s groundbreaking film as the inspiration for a new global online experience, The Devil’s Toy Redux, launching April 30. In The Devil’s Toy Redux, the original film takes its place alongside 11 new short films by directors from around the world, all inspired by the Jutra classic. The   official website will allow users to navigate from one film to the next and witness the evolution of skate culture across the globe through a multiplicity of lenses, as skateboarders, filmmakers, web developers and designers all share their unique points of view. How is that for a piece of history? Watch trailer…

  It was only yesterday seating at some table in a restaurant, I was trying to draw to my audience the fact that today’s multiplicated ways of communations, creating a constant stream of informations and stimulis to each one of us, has a real impact on what we believe to be true and real. By [...]