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By now you probably know that canadian pro BMX rider Drew Bezanson is one of the wildest creative rider on the scene today, and that I have been ecstatic from the first time I saw him riding, Over the last 2 years, from the first indoors videos Drew Bezanson has worked on his versatility and grow as an even more impressive rider. Here is  the man followed by a camera in South California, are you ready yet ?  watch…



In today’s lifestyle world where every major clothing brand looks for a daily means to make you believe that the way you live should be expressed by the way they mass-create, it is easy to recognise the action of a smaller brands which actually invite you to a real choice. Small  brands  from street wear to Goth or Contemporary designs are going to find every way they can to state the specificities of their culture and directions.  Italian clothing designer Emiliano Rinaldi is a loud exemple of the fact by creating an independent brand  tailored at his image. Read more …



It has been a while since I have found a song I could wake up to, that would not destroy the softness of the morning but still push me into doing things. You know those type of songs made by someone with a heart and a talent. It sounds almost cheesy when I say it, yes I can hear it, but once you strip and song and an artist from all its polished media plan etc…that is when you start talking about the song, isn’t it?  Though english singer songwriter Nick Mulvey is mostly known for his song “Curucucu”, I had a chance to discover the man through “Meet me there” Read more, listen watch…



Within the last 10 years, I could not help but to notice that the world I live in, between Paris and London as seen the birth of the modern dandy, eager to replace quantity by quality. Of course if you frame this brief statement by the constant pressure imposed by Global and local brands  born and reborn in the concept of “Lifestyle” everything looses its purity, but the fact remains that we are today ready to pay more for what we see as quality. Luckily for the costumer, the offer exist because some people made creative and  extreme choices in a sustainable way. Among those people is charismatic L.A. based english man and Porches 911  Magnus Walker costumizer and collector. Read more and watch.



For the second release of their Spring/Summer collection Married to the Mob  went pretty hard and pretty bold finding the right tone not to end up in a full white trash mood, and believe me it takes skills. Modeled by Sarah McSweeney, a tee dress, oversized scoop necks,  tie front T-shirt, and killing bathing suits It will take attitude or youth to wear those.  Here are my favorite pics, obviously check the collection at Married to the Mob eshop. See below



While the america of the early 60′s is more agitated and moving than ever by going from the rebirth of modern consumerism  to civil rights struggles , cultural expressivity leading to the second most exiting artistic era of the 20th century, the music world keeps and keeps on creating, what will soon become classics, genres and movements. Among those many movement somewhere in Oklahoma in a town called Tulsa a group a musician among which JJ Cale and Leon Russell is creating a new sound. Read more and watch.



One of the most powerful tool to define yourself is through actions. When it comes to a group of people the ensemble of those actions make what we call history. History in that regard is the most useful tool to define really what was and was not. Of course it can be objective, facts can be argued etc… but the base is here. In a world where marketing has taken and transformed over and over again what street culture is, the chance to get to the source of the impulse since to get thiner. In 1966 in Montreal, a young director named Claude Jutra made one of the world’s first skateboarding films, The Devil’s Toy, with just a shoulder-mounted camera and a bunch of kids on boards. The National Film Board of Canada has used Jutra’s groundbreaking film as the inspiration for a new global online experience, The Devil’s Toy Redux, launching April 30. In The Devil’s Toy Redux, the original film takes its place alongside 11 new short films by directors from around the world, all inspired by the Jutra classic. The   official website will allow users to navigate from one film to the next and witness the evolution of skate culture across the globe through a multiplicity of lenses, as skateboarders, filmmakers, web developers and designers all share their unique points of view. How is that for a piece of history? Watch trailer…

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It seems that today you are no one if you don’t hang with King Pharrell. I do have a lot to say on the topic but you know my virtuous ways, I am going to skip to the moment where we get to see Nigel Sylverster (which I have said now many times has and still is an amazing ambassador of our BMX world in other spheres) is taking some time to seat down with Pharrell Williams to talk about the BMX culture all this under the organisation of Red Bull… you don’t have to sing along just watch and relax.



It is today a beautiful lookbook by a small french clothing brand called Olow that arises one of the most asked yet interesting question of branding a lifestyle: the coherence of its limits. By wanting to develop a more environmental awareness in their action, (by staying for exemple within the limits of  Europe for production , which obviously has a cost) Olow attends to built an ora of men nourishing both their relationship to themselves as well as to nature. Read more & watch



If a good 6 years ago  the movie industry was celebrating more than ever the end of a relationship with what we use to call  ”The art of Cinema” by loudly choosing industry over art, the explosion of american and english tv shows, bringing a new era of creativity has somehow had in unexpected  impact on this very same movie industry . Of course far from a mass movement is the movement of each individuals adding to my introduction sentense a lot of nuances. Movie writer and director Spike Jonze for exemple has mainly been building an independent body of work involving himself in all kind of projects.  The nature of the project does not prove the quality of it , but it gives a frame and a direction. His latest movie “Her” is for met, the loudest 2013 example that the history of cinema can still be written.  Directed and written by himself, Spike Jonze has chosen the unique talent of Joaquin Phoenix to play the role of a lonely creative writer developing a relationship with a purchased operating system. Read more & watch …

  By now you probably know that canadian pro BMX rider Drew Bezanson is one of the wildest creative rider on the scene today, and that I have been ecstatic from the first time I saw him riding, Over the last 2 years, from the first indoors videos Drew Bezanson has worked on his versatility [...]